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For outdoor banners, do I need one-sided or two-sided graphics?
The simple answer is that if your display is designed to turn with the direction of the wind like a tear drop banshee than one-sided is lighter and looks great. Banshees use a pennant fabric that allows the image to bleed through to both sides.
With a turning graphic the correct side is seen often enough. A double-sided graphic on these displays will be heavy and impact the performance and placement of the display.
Pole Banners that are stationary and seen from both sides are best presented as double-sided.
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